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01 Industries · Manufacturing

Content platforms for global manufacturers. Built to run region by region, on one shared contract.

WAYF builds enterprise content platforms for manufacturers, work that runs from Ingersoll Rand's China rollout, a self-hosted CMS migrated off Oracle Content Manager across 20+ brand tenants in five months, with zero downtime at cutover.


02 What we build

What this looks like in practice. The platform built around how your sector works.

A content layer independent of any single CMS

A shared content contract sits between the frontend and the CMS, so swapping or running multiple content sources behind one platform doesn't mean rebuilding the frontend.

Self-hosted, and cleared for every region

Open-source Payload runs in infrastructure you control, including regions where hosted SaaS platforms aren't available, so one platform can serve every market a manufacturer operates in.

Editor activity that never touches public performance

Public pages read from a cached, published-only layer instead of the live database, so heavy editorial and workflow activity behind the scenes doesn't slow the site customers and dealers see.

A migration validated line by line

Every migrated page, asset, and redirect is checked against the legacy system before cutover, the discipline a fixed deadline and a multi-tenant production platform require.



04 Other industries

We work across more than one. The same platform pattern, tuned to a different sector.

For manufacturing teams

Book a 25-minute call. We'll look at your stack and your constraints, and come back with a scoped plan.