Rye — Framer Website Redesign
We redesigned and implemented Rye's entire website in Framer as they pivoted from social commerce infrastructure to becoming the checkout engine powering the agentic commerce revolution.
- Branding
- UX + UI Design
- Web Design
- No-code (Framer)
- Product Engineering
About Rye
Rye powers the infrastructure behind agentic commerce — enabling AI agents and applications to autonomously complete purchases from any online store. Founded in 2021 by Arjun Bhargava (ex-Reddit) and Justin Kan (Twitch co-founder), Rye’s Universal Checkout API solves the fundamental problem that’s blocked AI-driven shopping for years: merchant fraud detection systems that reject automated transactions.
With just a product URL and tokenized payment method, Rye handles price resolution, tax calculation, shipping options, and checkout completion in seconds — achieving 99.9% order reliability and sub-10 second checkout latency across any web store while maintaining PCI compliance.
What we built
We redesigned and implemented Rye’s entire website in Framer to match their updated brand presence and market focus as they pivoted from social commerce infrastructure to becoming the checkout engine powering the agentic commerce revolution.
Co-founder of Rye, the Universal Checkout API powering agentic commerce — enabling AI agents to purchase from any online store. Previously led growth at Reddit from fewer than 140 employees through its $6.5B IPO. Ex-Goldman Sachs. Backed by a16z crypto.
Co-founder of Rye and serial tech entrepreneur. Best known as co-founder of Justin.tv / Twitch, sold to Amazon for ~$970M. Former Y Combinator partner. Now building the checkout infrastructure layer for AI-driven commerce.
Co-founder of Rye. Former Head of Growth at Notion and Sr Director of Product at Reddit, where he 3x'd ad revenue in two years. YC alum (Interstate Analytics, W16). Also GP at Uncommon Capital.
We're booking content platform
engagements for 2026.
Twenty-five minutes to walk through the work and decide if we're the right team for it. Scoping and a fixed price come after.