Sometimes you have a team, a process, and a rhythm—you need specialists who can plug in and elevate what's already working. We do that. Your tools, your ceremonies, your preferences. We adapt, and we'll point out where things could be sharper—but the mode is integration, not takeover.

But often, especially with new content platforms or CMS migrations, you need more than hands. You need someone to own the process end-to-end. Set the standard. Make the calls. Tell you what's working and what isn't.

When we lead, we actually lead. That means a clear rhythm: two-week sprints, weekly syncs, monthly reviews that look forward as much as back. Decisions documented in writing so you always know why something was built a certain way. We bring the tools—Linear for tracking, Slack for daily pulse, Notion or Confluence for documentation built to last—but more importantly, we bring the discipline to use them well.

What makes CMS projects different: editors are users too. We involve content teams early, test workflows with real content, and iterate based on how people actually work—not just how developers imagine they'll work.

What stays constant either way: direct communication, no surprises, and feedback that's honest even when it's uncomfortable. We'd rather have a hard conversation about content architecture in week two than a CMS that editors hate in month six.