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React Development
We're not the cheapest. We're the ones you call after cheap didn't work.
React isn't something we also do. It's what we do.
What We Build
Web applications. SaaS platforms. Enterprise systems that have to survive contact with legacy infrastructure, compliance requirements, and actual users at scale.
We've shipped internal tools used by a handful of people and customer-facing products serving hundreds of thousands. We've built MVPs in weeks and maintained systems over years. The scope changes; the standard doesn't.
What we build less of: marketing sites that don't need React, prototypes meant to be thrown away, features nobody asked for. Build less, but build it right.
Why Us
How We Work
We integrate with your team or operate independently. Your tools, your rituals, your preferences — we adapt to what's already working.
Most engagements start with a conversation: what you're building, what constraints exist, what success looks like. From there we propose a team and a rhythm. We're flexible on process but stubborn about quality.
One thing we do that surprises some clients: we give direct feedback. If something is a bad idea, we say so — respectfully, but clearly. A lot of agencies just say yes and let you learn the hard way. We'd rather have the uncomfortable conversation early.
We also document decisions, not just code. When we make an architectural choice, you'll know why. When someone else inherits the codebase in two years, they'll know too.
What We See Go Wrong
Before teams come to us, they've often made the same mistake: optimizing for cost or speed over seniority, then paying the difference in rework and delay.
But it's not always about years on paper. Sometimes it's the opposite — early teams that grew fast, where capable people hustled into leadership roles and then struggled to let go or bring in outside perspective. That's not a flaw; it's what happens when companies scale faster than anyone expected.
We're not here to judge how you got here. We come in as partners. Fill gaps without ego. Make whoever's already there more effective. Sometimes that means leading. Sometimes it means supporting. We figure out which.
Technical Approach
State Management
We choose tools based on actual complexity, not habit. Simple applications get simple solutions. Complex server state gets React Query. We reach for Redux when its tradeoffs are genuinely justified, which is less often than the industry assumes. The goal is software that works, not software that's clever.
Performance
Not an afterthought, not premature optimization. Memoization where it matters, code splitting as standard, bundle analysis built into the workflow. We don't ship bloat.
TypeScript
Non-negotiable for production work. Strict mode. Proper type design. Types are documentation that the compiler enforces; we treat them that way.
Who We Work Well With
Clients who know what problem they're solving but hold their solution loosely. Who want expertise, not just hands.
Also: clients who don't know exactly what to build yet — and are genuinely open to figuring it out together. We help with the what and why, not just the how. What to build first. What can wait. How extensive it needs to be at this stage versus later. Some of our best engagements started with "we have a problem and a budget, help us figure out the right approach."
What both types have in common: direct communication, no six layers of project managers, and treating our team as an extension of theirs rather than vendors to be managed.
Who We're Not For
If you're comparing agencies on hourly rate alone, we'll lose that spreadsheet every time. What we won't lose is three months of your roadmap to rework, miscommunication, and churn.
If you've already decided exactly what to build and need hands to type it — no questions, no pushback — we're probably not the right fit. We do our best work when there's room to think.



