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Medusa Development

WAYF is a Medusa Development Agency

WAYF is a Medusa Development Agency

Open-source e-commerce that you actually own. Headless, modular, built for developers who've outgrown Shopify.
Medusa fits when you need e-commerce infrastructure without platform lock-in—and a team that can build on it properly.

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Start Your Project

Start Your Project

What We Build

Custom e-commerce platforms. Headless storefronts powered by React or Next.js. Multi-region stores with complex pricing, currencies, and tax requirements. B2B commerce with custom workflows. Marketplaces. Subscription systems.

We've built Medusa backends for direct-to-consumer brands and for businesses with commerce needs that don't fit SaaS templates. We've migrated stores off Shopify when customization limits became growth limits.

What we build less of: simple stores that Shopify handles fine. If you're selling twenty products with standard checkout and don't need customization, you don't need Medusa—or us. We'll tell you that.

Why Us

Same Stack, Full Ownership.

Medusa is Node.js and TypeScript. Our frontends are React and Next.js. One team builds both sides. No gap between "e-commerce developers" and "frontend developers".

Medusa is Node.js and TypeScript. Our frontends are React and Next.js. One team builds both sides. No gap between "e-commerce developers" and "frontend developers".

Same Stack, Full Ownership.

Medusa is Node.js and TypeScript. Our frontends are React and Next.js. One team builds both sides. No gap between "e-commerce developers" and "frontend developers".

Seniority as Default.

Our engineers average 10+ years in software. They've built commerce systems that scaled and inherited ones that couldn't. They know where platforms help and where they become constraints.

Seniority as Default.

Our engineers average 10+ years in software. They've built commerce systems that scaled and inherited ones that couldn't. They know where platforms help and where they become constraints.

Beyond The Storefront.

E-commerce isn't just product pages and checkout. It's inventory, fulfillment, payments, taxes, promotions, customer accounts. We build the integrations and workflows that make commerce actually work.

Beyond The Storefront.

E-commerce isn't just product pages and checkout. It's inventory, fulfillment, payments, taxes, promotions, customer accounts. We build the integrations and workflows that make commerce actually work.

Range.

We've shipped for early-stage startups (Framer, Rye), global manufacturers (Ingersoll Rand), and international institutions (Council of Europe Development Bank). A startup's first store and an enterprise commerce platform require different approaches.

Range.

We've shipped for early-stage startups (Framer, Rye), global manufacturers (Ingersoll Rand), and international institutions (Council of Europe Development Bank). A startup's first store and an enterprise commerce platform require different approaches.

How We Work

Two modes. Sometimes you need specialists who plug into your existing team. We adapt to your tools and process. Sometimes you need us to own it end-to-end—set the standard, make the calls, surface problems before they're crises.

What stays constant: direct communication, decisions documented, honest feedback even when uncomfortable.

What We See Go Wrong

Teams choose Medusa to escape Shopify's limits, then underestimate what "owning your infrastructure" means. Hosting, updates, security, payment integrations—SaaS handled this invisibly. Now you're responsible.

We also see teams over-customize early. Medusa's modularity is powerful, but building custom everything before validating the business model creates technical debt before there's revenue to pay it down.

Another pattern: treating headless commerce as just a frontend project. The storefront matters, but so does everything behind it—order management, inventory sync, fulfillment logic. Teams that focus only on the shopping experience scramble when orders start flowing.

Technical Approach

Modular Architecture is The Point

Medusa's plugin system lets us add, replace, or extend functionality without forking the core. Payment providers, fulfillment services, tax calculators—swap them as your business evolves.

Headless Means Frontend Freedom

Your storefront is a React or Next.js application. Full control over performance, SEO, and user experience. No theme constraints, no liquid templates.

Headless Means Frontend Freedom

Your storefront is a React or Next.js application. Full control over performance, SEO, and user experience. No theme constraints, no liquid templates.

Multi-Region Commerce Done Right

Multiple currencies, region-specific pricing, tax compliance across jurisdictions. We've built stores selling globally with the complexity that actually requires.

Integrations That Hold Up

Payment gateways, ERPs, fulfillment providers, accounting systems. We build integrations that handle edge cases, retry failures, and don't break when external APIs change.

Integrations That Hold Up

Payment gateways, ERPs, fulfillment providers, accounting systems. We build integrations that handle edge cases, retry failures, and don't break when external APIs change.

Self-Hosted, Your Data

No platform fees scaling with revenue. No vendor deciding which features you get. Infrastructure complexity in exchange for control—worth it when you need it.

Who We Work Well With

Clients who've hit the ceiling of SaaS commerce platforms. Who need customization that isn't "pick a theme" or "install an app."

Also: clients building something where commerce is one part of a larger product—and off-the-shelf platforms don't fit the model.

What both have in common: realistic expectations about owning infrastructure, and treating our team as partners.

Who We're Not For

If Shopify does what you need, use Shopify. Seriously. Medusa solves problems that come with scale, customization requirements, or business models that don't fit templates. If you don't have those problems, you're adding complexity for nothing.

If you want e-commerce without technical investment—hosting, maintenance, integration work—a managed platform is probably right. Medusa trades platform fees for engineering responsibility.

Compounding Trust

Founders, CTOs, and Procurement Officers choose WAYF.
Hundreds of 0 → 1 launches · Fortune 500 partnerships · Global public institution contracts

Founders, CTOs, and Procurement Officers choose WAYF. Hundreds of 0 → 1 launches · Fortune 500 partnerships · Global public institution contracts

Client spotlight

Client spotlight

Client spotlight

Client spotlight

Client spotlight

Client spotlight

Council of Europe Development Bank

Billions of Euros in capital deployed each year to support social cohesion.

View Case Study ->

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Council of Europe Development Bank

Billions of Euros in capital deployed each year to support social cohesion.

View Case Study ->

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Fortune 500:
Ingersoll Rand

Worldwide manufacturer and distributor of unrivalled compressed air solutions.

View Case Study ->

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Fortune 500: Ingersoll Rand

Worldwide manufacturer and distributor of unrivalled compressed air solutions.

View Case Study ->

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View more clients

View more clients

View more clients

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View more clients

Let's talk

Let's talk

Have a Medusa project—
new commerce platform, migration from Shopify, or a question about whether headless commerce fits your business?

Have a Medusa project—
new commerce platform, migration from Shopify, or a question about whether headless commerce fits your business?

Have a Medusa project—
new commerce platform, migration from Shopify,
or a question about whether headless commerce
fits your business?

Fill Contact Form

Fill Contact Form

Fill Contact Form

Book Free Consult  •  25min

Book Free Consult  •  25min

Book Free Consult  •  25min