WAYF is a Zapier Development Agency:
Automation Without Code.

Automation for the applications and operations we support. Workflows that connect CRMs, marketing tools, databases, and internal systems. Data sync between platforms that don't talk to each other natively.

Multi-step Zaps with real logic. Paths and filters that route data based on business rules. Lead scoring that sends prospects to the right team. Order processing that handles different fulfillment paths. Customer onboarding sequences that adapt based on user behavior.

Internal tools without code. Zapier Tables for lightweight databases. Interfaces for forms and dashboards. Approval workflows that don't require engineering time. The operational infrastructure that growing teams need but shouldn't over-engineer.

The supporting integrations: CRM sync, email sequences, Slack notifications, spreadsheet updates, webhook handlers. The connections that operations need but that shouldn't require ongoing attention once configured.

What we don't do: pure automation consulting disconnected from business context. If you need someone to audit 200 Zaps across an organization or build a center of excellence for no-code tools, that's a different kind of company. We're strongest when automation serves products we're building or operations we understand.