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Vercel Development
Push to git. Site is live. That's it.
Vercel is how we ship frontend applications without thinking about infrastructure. Built by the creators of Next.js, optimized for modern frameworks, global edge network included. From commit to production in seconds — no pipelines to configure, no servers to manage.
What We Build
Production frontends that need to move fast. Next.js applications where Vercel's optimizations actually matter. React and Astro sites where deployment shouldn't be a project of its own. Preview deployments for every pull request so stakeholders can review before anything hits production.
We've deployed to Vercel for startups that needed to ship yesterday and for established companies tired of maintaining Jenkins pipelines. We've used it for marketing sites, SaaS dashboards, documentation portals, and e-commerce storefronts. The common thread: teams that wanted deployment solved so they could focus on product.
What we deploy less of: applications with complex backend requirements that don't fit serverless. Workloads that need persistent connections, long-running processes, or infrastructure Vercel doesn't offer. Projects where cost at scale makes self-hosting more sensible. We'll tell you when Vercel isn't the right fit.
Why Us
How We Work
We integrate with your team or operate independently. Your repository, your branch strategy, your review process — we adapt.
Most engagements start with understanding what you're building and how your team works. For Vercel projects specifically, we think through environment configuration, preview deployment workflows, edge function usage, and integration with your backend services. These shape how smoothly deployment runs long-term.
We resist overcomplication. Vercel's value is simplicity. Adding custom build scripts you don't need, over-engineering environment variables, fighting the platform instead of using it — we push back. Deployment should be boring. Boring is good.
Configuration lives in code. vercel.json in the repo, environment variables documented, deployment settings version-controlled where possible. When someone new joins the team, they can understand the setup without archaeology.
Technical Approach
Git Integration as the Foundation
Push to main, production deploys. Push to a branch, preview deploys. No CI/CD to configure, no deployment scripts to maintain. We set up the git workflow properly and let Vercel handle the rest.
Environment Variables Done Right
Separate values for development, preview, and production. Secrets that don't leak into client bundles. Vercel's environment system is good; we use it properly and document what each variable does.
Image Optimization Automatically
Vercel optimizes images on the fly — responsive sizes, modern formats, lazy loading. We configure it properly and use it instead of building custom image pipelines.
Serverless Functions with Limits Understood
Vercel functions are convenient but have constraints — execution time, memory, cold starts. We use them for appropriate workloads and connect to external backends when the work doesn't fit.
What We See Go Wrong
Teams pick Vercel for the developer experience, then ignore costs as traffic grows. Vercel's pricing is generous for small projects and reasonable at scale — but bandwidth, function invocations, and image optimizations add up. Teams that don't monitor spend get surprised.
We also see Next.js features misused because Vercel makes them easy. ISR on pages that don't need it. Edge Functions for logic that should run in a traditional backend. Server Actions for everything because they're new. The platform enables a lot; that doesn't mean you need all of it.
Another pattern: treating Vercel as the backend. It's a frontend platform with serverless capabilities, not a replacement for proper backend infrastructure. Teams that push business logic into API routes and edge functions end up with limitations that are painful to work around.
Preview deployment overload happens too. Every branch gets a deployment — useful until you have 200 stale previews and no idea which ones matter. We configure sensible defaults and clean up what's not needed.
We're not here to judge previous decisions. We assess what exists and figure out the path forward.
Who We Work Well With
Clients who want deployment solved — where shipping fast matters more than infrastructure control.
Also: clients on complex CI/CD setups who want something simpler. Jenkins pipelines that take 20 minutes. AWS configurations that require a dedicated engineer. Deployment processes that slow down development. Vercel often replaces all of that.
What both types have in common: direct communication, realistic expectations about platform tradeoffs, and treating our team as partners.
Who We're Not For
If you need full infrastructure control — custom networking, persistent servers, specific compliance configurations — Vercel's managed platform won't fit. AWS, GCP, or self-hosted infrastructure serves that better.
If cost at scale is the primary concern — Vercel is competitive but not cheapest. High-traffic applications with tight margins might do better on Cloudflare Pages or self-hosted solutions.
If your backend requirements are complex — WebSockets, long-running jobs, persistent connections — Vercel's serverless model has limitations. We'll tell you when your backend needs to live elsewhere.



