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Strapi Development

WAYF is a Strapi Development Agency:
Headless CMS. Your Rules.

WAYF is a Strapi Development Agency:
Headless CMS. Your Rules.

Open-source content management that scales.
A headless CMS that gives you structure without constraints. API-first, plugin-extensible, admin panel that non-developers can actually use. Strapi fits when you need content management that's flexible enough for developers and approachable enough for editors. When you want to own your data and your infrastructure without paying per seat or per API call.

What We Build

Content platforms where editors need independence. Marketing sites with landing pages, blogs, and campaigns that launch without developer involvement. E-commerce catalogs with complex product relationships. Multi-language sites where content lives in five languages and editors manage translations themselves.

We've used Strapi for startups that needed a CMS yesterday and for established companies replacing legacy systems. Sometimes it's the entire backend; sometimes it powers content while custom code handles everything else. We've deployed self-hosted for clients who need data control and on Strapi Cloud when managed hosting made more sense.

What we build less of: projects where developers want schema-as-code and compile-time type safety. Strapi's strength is its visual content builder — if your team prefers TypeScript configuration files over admin panels, Payload is probably the better choice. We work with both and will tell you which fits.

Why Us

Same Stack, Full Ownership

Strapi runs on Node.js.
Our frontends are React and Next.js. One team builds both sides — the CMS configuration and the frontend that consumes it. No gap between backend and frontend work.

Same Stack, Full Ownership

Strapi runs on Node.js. Our frontends are React and Next.js. One team builds both sides — the CMS configuration and the frontend that consumes it. No gap between backend and frontend work.

Seniority as Default

Our engineers average 8+ years in software. They've built content platforms on WordPress, Contentful, Sanity, and half a dozen other CMSs. They know what makes content architecture work long-term and what becomes a maintenance burden.

Seniority as Default

Our engineers average 8+ years in software. They've built content platforms on WordPress, Contentful, Sanity, and half a dozen other CMSs. They know what makes content architecture work long-term and what becomes a maintenance burden.

Beyond the API

A headless CMS isn't just an endpoint. It's content modeling, editorial workflows, permissions, localization, media handling. We configure Strapi for how your team actually works, not just how the demo looks.

Beyond the API

A headless CMS isn't just an endpoint. It's content modeling, editorial workflows, permissions, localization, media handling. We configure Strapi for how your team actually works, not just how the demo looks.

Range

Content architecture decisions compound. A startup blog and a multi-brand publishing platform need different content models, different permission structures, different deployment strategies. We've built both and know where the paths diverge.

Range

Content architecture decisions compound. A startup blog and a multi-brand publishing platform need different content models, different permission structures, different deployment strategies. We've built both and know where the paths diverge.

How We Work

You have a content model and need implementation — we execute. Strapi setup, custom fields, API configuration, frontend integration. Your architecture, properly built.

You need help figuring out the content architecture — we lead. What content types make sense, how they relate, what editorial workflows you need, how permissions should work. We design before we build.

What stays constant: direct communication, documented decisions, honest assessment. If Strapi isn't right for what you're building, we'll say so early.

Technical Approach

API-First Flexibility

REST and GraphQL out of the box. Your frontend consumes content however it needs to — React, Next.js, mobile apps, static site generators. One CMS, multiple frontends.

Content Modeling That Scales

Components, dynamic zones, relations, localization. We structure content for reuse and flexibility, not just the first use case. Schema decisions made today affect editorial efficiency for years.

Content Modeling That Scales

Components, dynamic zones, relations, localization. We structure content for reuse and flexibility, not just the first use case. Schema decisions made today affect editorial efficiency for years.

Customization Where Needed

Custom fields, custom controllers, lifecycle hooks. Strapi is extensible when the default behavior isn't enough. We write custom code when it solves real problems, not to demonstrate capability.

Self-Hosted or Cloud

Your infrastructure, your data, your rules. Or Strapi Cloud if you want managed hosting without the ops burden. We deploy based on what fits your team and requirements.

Self-Hosted or Cloud

Your infrastructure, your data, your rules. Or Strapi Cloud if you want managed hosting without the ops burden. We deploy based on what fits your team and requirements.

Role-Based Permissions

Editors, reviewers, admins — different access to different content. We configure permissions that match your editorial workflow, not just "everyone can edit everything."

What We See Go Wrong

Content modeling as afterthought. Jump into building before thinking through content types, relationships, and how editors will actually work. Three months later, the whole structure needs reworking.

Plugin overload. Strapi's plugin ecosystem is powerful. Teams install everything, then deal with upgrade conflicts, performance issues, and plugins that aren't maintained. We're selective — add what you need, skip what you don't.

Ignoring the editorial experience. Developers configure Strapi for how they think about content, not how editors work. Field names that make sense in code but confuse content teams. Missing validation that lets bad data through. We configure for both audiences.

Self-hosting without ops planning. Strapi is easy to deploy, but production requires monitoring, backups, updates, and scaling. Teams that treat it like a set-and-forget tool regret it when something breaks at midnight.

We fix these. But we'd rather help you avoid them.

Who We Work Well With

Teams who need a CMS that editors can use without developer involvement for every change. Who want headless flexibility without enterprise pricing.

Also: clients migrating from WordPress who want modern architecture without the legacy baggage. Or teams whose current CMS became a bottleneck.

What both types have in common: realistic expectations about content architecture, and treating our team as partners in building something maintainable.

Who We're Not For

If you want code-first, TypeScript-native CMS configuration — Payload is probably a better fit. Strapi is flexible but GUI-driven. Different philosophy, different strengths.

If you need enterprise features like audit logs, SSO, and dedicated support out of the box — Strapi Enterprise exists, but evaluate whether the cost fits your budget. We'll help you compare honestly.

If your content needs are simple and you just want a blog — WordPress or a hosted solution might be faster. We build on Strapi when the project justifies it.

Compounding Trust

Founders, CTOs, and Procurement Officers choose WAYF.
Hundreds of 0 → 1 launches · Fortune 500 partnerships · Global public institution contracts

Founders, CTOs, and Procurement Officers choose WAYF. Hundreds of 0 → 1 launches · Fortune 500 partnerships · Global public institution contracts

Client spotlight

Client spotlight

Council of Europe Development Bank

Billions of Euros in capital deployed each year to support social cohesion.

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Fortune 500:
Ingersoll Rand

Worldwide manufacturer and distributor of unrivalled compressed air solutions.

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Client spotlight

Client spotlight

Council of Europe Development Bank

Billions of Euros in capital deployed each year to support social cohesion.

A grid background image

Fortune 500: Ingersoll Rand

Worldwide manufacturer and distributor of unrivalled compressed air solutions.

A grid background image

Client spotlight

Client spotlight

Council of Europe Development Bank

Billions of Euros in capital deployed each year to support social cohesion.

A grid background image

Fortune 500:
Ingersoll Rand

Worldwide manufacturer and distributor of unrivalled compressed air solutions.

A grid background image

Let's talk

Building something content-driven and evaluating headless CMS options? Have a Strapi project — new build, migration, or scaling an existing setup?

Let's talk

Building something content-driven and evaluating headless CMS options? Have a Strapi project — new build, migration, or scaling an existing setup?

Let's talk

Building something content-driven and evaluating headless CMS options? Have a Strapi project — new build, migration, or scaling an existing setup?