Wally is a TikTok Shop storefront platform that connects brands and retailers with creators to drive sales through shoppable video content. Powered by Conduit, the platform enables experienced TikTok Shop operators to leverage software that has driven over $1M+ in GMV, helping brands generate hundreds of thousands of dollars monthly by getting their products in front of billions of users.

For retailers and creators, Wally provides access to free samples and high affiliate rates, connecting them to brands that need shoppable videos so they can convert purchases and earn commission on every sale. For suppliers and brands, the platform offers rapid onboarding to TikTok Shop in days rather than months, high-quality inventory management, and boosted distribution through TikTok's algorithm which favors videos with tagged products. The service integrates with Amazon and Shopify stores and provides real-time success tracking.