Aura is an AI-driven wellbeing platform that transforms healthcare through personalized blood work analysis and health insights. The Aura Plan uncovers what's draining your body—helping you recover quicker, reduce anxiety, sleep deeper, ease tension, and feel sharp again. The service is guided by experts and powered by your labs.

The platform offers at-home health checkups where registered nurses come to you, conducting comprehensive testing including blood work, urine collection, EKG, vision testing, and neurocognition assessments—all in the comfort of your home. Aura tests over 140 biomarkers and provides results peer-reviewed by a medical team, with detailed reports broken down by category and clear descriptions of each biomarker.

Users receive science-backed recommendations through a member portal, access to a curated list of specialists and GPs for immediate care, and ongoing support from a Nurse Health Coach. The service includes biomarker monitoring technology for real-time updates and close monitoring of health data. Aura is operated by Aura USA Inc. and is currently available in New York City, with plans to expand to additional cities.