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Sprint from 0 to 1

From Idea to First Users: Launch Your Product in Weeks, Not Months

Starting from scratch. We take products from idea to first users in 3-8 weeks – fast, focused, and instrumented for learning. Validate assumptions before betting the business.

Sprint Pre-Qualifying Call

Sprint Pre-Qualifying Call

Sprint Pre-Qualifying Call

The Challenge

Starting from scratch requires different thinking than scaling existing products.

You need to validate market assumptions, not build comprehensive features. You need real user feedback, not perfect code. You need to launch fast and learn, not architect for scale you don't have yet.

But "move fast and break things" isn't actually a strategy – it's how you build technical debt that kills your product six months later. The alternative isn't slow and careful either. You need fast and thoughtful: rapid execution with intentional architecture that supports learning and iteration.

We've launched 80+ products from zero to first users. Most validate core assumptions within 3-8 weeks. Some pivot based on early learning. Some scale to millions of users. All benefit from getting real market feedback fast rather than building in the dark for months.

The goal isn't building your forever product – it's building the minimum viable version that teaches you what the forever product should be.

What "0 to 1" Actually Means

From Concept to Launched Product

You have an idea, maybe mockups, possibly some validation research. We build the minimal product that lets real users accomplish the core job-to-be-done. Then we launch it to actual users (not friends and family) and instrument everything to measure what matters.

From Concept to Launched Product

You have an idea, maybe mockups, possibly some validation research. We build the minimal product that lets real users accomplish the core job-to-be-done. Then we launch it to actual users (not friends and family) and instrument everything to measure what matters.

Not a Prototype – A Real Product

This isn't a clickable mockup or proof-of-concept. It's a functional product that real users pay for (or engage with), running on production infrastructure, with real data, real security, and real reliability. It's MVP, but professional MVP.

Not a Prototype – A Real Product

This isn't a clickable mockup or proof-of-concept. It's a functional product that real users pay for (or engage with), running on production infrastructure, with real data, real security, and real reliability. It's MVP, but professional MVP.

Fast, Not Reckless

We move fast by being opinionated about technology, ruthless about scope, and focused on learning. But we don't take shortcuts that create unfixable problems. Architecture supports iteration. Code can be understood and modified. Infrastructure scales from 10 to 10,000 users without rewrites.

Fast, Not Reckless

We move fast by being opinionated about technology, ruthless about scope, and focused on learning. But we don't take shortcuts that create unfixable problems. Architecture supports iteration. Code can be understood and modified. Infrastructure scales from 10 to 10,000 users without rewrites.

Instrumented for Learning

Every 0-to-1 launch includes comprehensive analytics: user behavior tracking, funnel analysis, feature usage data, performance monitoring, and feedback collection. You learn what works and what doesn't based on data, not opinions.

Instrumented for Learning

Every 0-to-1 launch includes comprehensive analytics: user behavior tracking, funnel analysis, feature usage data, performance monitoring, and feedback collection. You learn what works and what doesn't based on data, not opinions.

Designed to Pivot or Scale

Some products discover product-market fit immediately and need to scale fast. Others need to pivot based on learning. We build for both: architecture that can scale 100x, but also modular enough to change direction without starting over.

Build & CI/CD Slowness

Some products discover product-market fit immediately and need to scale fast. Others need to pivot based on learning. We build for both: architecture that can scale 100x, but also modular enough to change direction without starting over.

Our 0-to-1 Sprint Process

Week 1: Rapid Validation & Planning

Phase 1: Emergency Triage
(Week 1)

We start with intensive product validation: examining your assumptions, identifying riskiest hypotheses, defining success metrics, and scoping the absolute minimum feature set that tests your core value proposition. This week ends with a detailed sprint plan, technical architecture, and launch timeline – no ambiguity about what we're building or why.

Weeks 2-3: Core Feature Development

We build the essential user flows that deliver your product's core value: authentication and user management, primary user journey implementation, data models and business logic, and integrations with critical third-party services. Progress is visible daily through working prototypes.

Phase 2: Stabilization
(Weeks 2-3)

We build the essential user flows that deliver your product's core value: authentication and user management, primary user journey implementation, data models and business logic, and integrations with critical third-party services. Progress is visible daily through working prototypes.

Week 4: Polish & Preparation

Phase 3: Foundation Building
(Weeks 4-6)

We focus on launch-critical elements: responsive design across devices, performance optimization for real user loads, error handling and edge cases, analytics instrumentation, and deployment to production infrastructure. The product is ready for real users, not just friendly testers.

Week 5-8: Iteration Based on Learning (Flexible)

We deploy to initial users (could be private beta, limited launch, or targeted marketing campaign), monitor metrics obsessively, gather qualitative feedback, fix critical bugs within 24 hours, and implement high-priority improvements based on actual usage. You're learning from market reality, not assumptions.

Week 5-8: Iteration Based on Learning (Flexible)

We deploy to initial users (could be private beta, limited launch, or targeted marketing campaign), monitor metrics obsessively, gather qualitative feedback, fix critical bugs within 24 hours, and implement high-priority improvements based on actual usage. You're learning from market reality, not assumptions.

Post-Launch: Scale or Pivot

Phase 3: Foundation Building
(Weeks 4-6)

Support Products that find traction need to scale fast – we help with infrastructure, team expansion, and rapid feature development. Products that need pivoting benefit from architecture that makes directional changes feasible rather than requiring rewrites.

What We Build (And Don't Build)

We Build:

  • Core user flow that delivers your value proposition

  • Authentication and user management

  • Payment processing (if monetizing immediately)

  • Essential admin interfaces for managing users/content

  • Mobile-responsive web applications

  • Production infrastructure and deployment

  • Analytics and monitoring

  • Basic landing/marketing page

  • Core user flow that delivers your value proposition

  • Authentication and user management

  • Payment processing (if monetizing immediately)

  • Essential admin interfaces for managing users/content

  • Mobile-responsive web applications

  • Production infrastructure and deployment

  • Analytics and monitoring

  • Basic landing/marketing page

We Don't Build (Yet):

  • Every possible feature on your roadmap

  • Admin features you might need eventually

  • Integrations with services you don't need at launch

  • Complex customization or configuration

  • Features that serve 5% of users

  • Anything that doesn't help validate core assumptions

  • Every possible feature on your roadmap

  • Admin features you might need eventually

  • Integrations with services you don't need at launch

  • Complex customization or configuration

  • Features that serve 5% of users

  • Anything that doesn't help validate core assumptions

Trade-offs We Make:

  • Proven technology over newest frameworks (launches faster, scales reliably)

  • Existing UI components over custom design (ships in weeks, not months)

  • Best practices over "best possible" (great is better than perfect)

  • Clear code over clever code (your team can modify it)

  • Working features over comprehensive features (users get value faster)

Technologies We Use for Speed

Frontend Development

  • React and Next.js for web applications (fast development, proven, scalable)

  • React Native for mobile apps when cross-platform makes sense

  • Tailwind CSS for rapid UI development

  • Existing component libraries (Radix UI, shadcn) for consistent UX

  • TypeScript for maintainability from day one

Backend Development

  • Node.js with NestJS for API-first architectures

  • Supabase for rapid backend with authentication, database, and real-time Python/FastAPI for data-intensive applications

  • Serverless functions for background jobs and webhooks

Infrastructure & Deployment

  • Vercel or Netlify for frontend deployment (automatic, fast, reliable)

  • Railway or Render for backend services (simple, scales well)

  • Supabase or Neon for PostgreSQL databases

  • GitHub Actions for CI/CD

  • Sentry for error tracking

Payments & Authentication

  • Stripe for payment processing

  • Auth0 or Supabase Auth for authentication

  • Magic links or social auth for frictionless signup

Product & Engineering Operations

Bug triage and severity classification, pull request review reminders, documentation generation from code comments, deployment status communication, incident alert routing, and post-mortem report compilation.

Analytics & Monitoring

  • PostHog or Mixpanel for product analytics

  • Google Analytics and Fathom for traffic analysis

  • Sentry for error monitoring

  • Simple dashboards for key metrics

Frequently Asked Questions: Sprint From 0 to 1

How do you move so fast?

How do you move so fast?

How do you move so fast?

What if we need to change direction after launch?

What if we need to change direction after launch?

What if we need to change direction after launch?

How involved do we need to be?

How involved do we need to be?

How involved do we need to be?

What happens if we don't find product-market fit?

What happens if we don't find product-market fit?

What happens if we don't find product-market fit?

Can you help us raise funding after launch?

Can you help us raise funding after launch?

Can you help us raise funding after launch?

Do we own all the code and IP?

Do we own all the code and IP?

Do we own all the code and IP?

How do you handle changing requirements during sprint?

How do you handle changing requirements during sprint?

How do you handle changing requirements during sprint?

What about design – do you handle that?

What about design – do you handle that?

What about design – do you handle that?

Launch your product

Launch your product

Stop planning. Start validating. Real users teach you what your product should be.

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Fill Contact Form

Fill Contact Form