Birthed from the vibrant start-up scene of New York, Treat approached us at WAYF, propelled by a mission to reshape the landscape of e-commerce and m-commerce. Amidst a world where privacy has become paramount, governmental regulations have tightened, and companies like Apple are raising the bar for user tracking consent, the traditional paradigms of targeted advertising are being radically challenged.

In light of these shifts, marketers were seeking new, innovative strategies to optimise their efforts and reach customers effectively. This is precisely where Treat envisaged making its mark. Armed with venture capital backing and a team of dedicated co-founders and key personnel, Treat sought our collaborative partnership to create solutions that would empower businesses to navigate this evolving terrain successfully.

Treat's initial projects revolved around a gifting referral system Shopify Widget for merchants and a highly customisable customer data dashboard. However, our partnership's ability to flex and adapt saw Treat pivot towards a business model that has since positioned them as a prominent figure in AI-driven e-commerce solutions.

Fast-forward to the present, Treat's AI-powered technology generates hyper-personalised lifestyle photos that enhance customer acquisition and retention, boosting Return on Ad Spend (ROAS) effectively. With a substantial $8.5M investment from Greylock Partners, Treat's successful pivot attests to our collaborative resilience and the adaptive, solution-oriented methodology at the heart of WAYF's ethos.