Areta is a crypto-native independent investment banking partner that specializes in providing bespoke transaction and strategic advisory services for crypto companies in the web3 ecosystem. The company operates Areta Market, a marketplace that connects builders to top-tier security auditors through a streamlined quoting and pricing process, designed to cut audit costs and simplify the procurement process.

Areta has been a trusted partner to major foundations like Uniswap, managing the $1.2M Uniswap Foundation Security Fund (UFSF) to create competitive marketplaces for security audits and services. The platform serves as a critical piece in the DeFi ecosystem, helping projects access high-quality security reviews while reducing costs and complexity.

Challenge

Areta faced a scaling challenge as their successful security audit marketplace gained traction with multiple blockchain ecosystem partners. After proving the concept with their initial platform, several major partners wanted their own branded versions of the marketplace with customized features tailored to their specific ecosystems.

The core challenges included:

• Multiple Partner Requirements: Each partner needed their own branded marketplace with specific feature sets

• Code Maintenance Complexity: Risk of code duplication across multiple separate applications

• Scalability Concerns: Need to deploy and maintain multiple instances efficiently

• Feature Differentiation: Different partners required different functionalities (e.g., Uniswap's Subsidy Request feature)

• Consistent User Experience: Maintaining quality and functionality across all partner platforms

The existing monolithic approach would have required creating separate codebases for each partner, leading to significant maintenance overhead and inconsistent experiences across platforms.

Our Approach

We tackled this challenge by implementing a single codebase, multi-tenant architecture using feature flags and configuration-driven customization. This strategic decision allowed us to maintain one source of truth for the core marketplace functionality while enabling rapid deployment of new partner ecosystems and reducing development and maintenance overhead.

Our technical implementation centered around three key components. First, we created a configuration-driven architecture with a centralized config file system defining partner-specific settings, implemented feature flags to control functionality per partner, and established environment-based deployments for each ecosystem.

Second, we developed a flexible theming system that allowed complete visual customization while separating brand elements like colors, logos, and domains from core functionality. This maintained consistent UX patterns while allowing brand differentiation.

Finally, we built a modular feature system where features function as toggleable modules—such as Subsidy Requests for Uniswap. This enabled partners to customize service types and provider networks while creating flexible pricing and fee structures per ecosystem.

Throughout development, our team followed an agile approach, working closely with Areta's technical lead to identify common functionality patterns across partner requirements, design the feature flag system architecture, implement partner-specific customizations, and test and deploy multiple ecosystem variants.

The Solution

We delivered a robust multi-ecosystem platform that fundamentally transformed Areta's ability to scale their marketplace solution. The core marketplace features include comprehensive request management where clients can submit security audit requests with detailed requirements, provider matching that connects clients with qualified security providers based on service types, transparent quote comparison with multiple competitive offers in one place, and support for various audit types including blockchain, smart contract, front-end, back-end, and cryptography audits.

The multi-ecosystem capabilities ensure each ecosystem maintains its unique visual identity through partner-specific branding while offering custom feature sets tailored to each partner. Each platform operates with independent databases, maintaining separate user bases and data for each ecosystem, alongside flexible fee structures with configurable commission rates and payment terms.

From a technical standpoint, the benefits are substantial. We maintain a single codebase serving multiple production environments, enable rapid deployment where new partner ecosystems can be launched quickly, ensure consistent bug fixes are resolved once across all platforms, and provide unified feature rollouts where new capabilities deploy simultaneously across ecosystems.

Results

The multi-ecosystem platform successfully delivered measurable business impact for Areta:

Platform Scale

• 6 Active Ecosystems: Successfully deployed branded marketplaces for multiple major partners

• Independent Operations: Each ecosystem operates with separate user bases and databases

• Streamlined Management: Single development team managing all platforms efficiently

Business & Operational Efficiency

• Reduced Development Overhead

• Faster Time-to-Market for new partner ecosystems

• Simplified Platform Maintenance

• Significant reduction in development and operational costs

• Strengthened position as the go-to marketplace solution provider

Technical Success Metrics

• Robust architecture ensures reliable service across all ecosystems

• New features and fixes can be deployed within minutes or hours

• Maintained single source of truth across all platforms

Key Takeaways

This project demonstrates how strategic technical architecture enables rapid business scaling. The feature flag and configuration-driven approach allowed Areta to scale from one marketplace to six active ecosystems without proportional increases in technical complexity.

By solving the technical scalability challenge, we enabled Areta to focus on business development and partnership growth rather than being limited by technical constraints. The flexible architecture positions Areta for continued rapid expansion as new blockchain ecosystems emerge, with each new partner requiring minimal technical integration effort.

Most importantly, the single codebase approach ensures consistent quality, security, and reliability across all partner platforms while dramatically reducing maintenance overhead. This creates a foundation for sustainable, long-term growth in the rapidly evolving web3 ecosystem.

Technologies:

• Typescript

• Next.js + React

• shadcn/ui + tailwind [Components & Styles]

• drizzle + Postgres [Database]

• Retool [Admin Panel]